It is estimated that general retail loss will more than double this year in Lieu of the racial outbursts following Trump’s win. African-Americans are proudly holding their ground on spending their dollars and making conscious decisions on where they are spending based on the increase in sales for Black businesses which grew exponentially in 2015.
Last year sales at brick and mortar stores on Black Friday fell from $11.6 billion in 2014 to $10.4 billion in 2015, according to a report by Associated Press using data from the retail researcher ShopperTrak. And though the Associated Press wants to attribute most of the decrease to online shopping, they have to acknowledge the impact made by the African-American boycott of Black Friday over the last two years being an increasing factor.
In spite of the media silence on the tremendous effect the boycott has had on the loss of retail sales on black Friday and the lack of acknowledgment by the mainstream news of the increased sales for Black Businesses, there is plenty of data to verify the plummeting affects the boycott has had on the retail market. They will not be able to ignore us much longer if we continue not only boycotting Black Friday, but boycotting major retail outlets that do not give back to the welfare of our communities at large.
Michigan Avenue Black Friday protests cost stores 25-50 percent of sales
Activists who blocked the entrances to stores on North Michigan Avenue on Black Friday last year protesting the fatal shooting of a black teenager by a white Chicago cop may have split opinions with their tactics. But as one retailer there said, “We were budgeted to make $37,000 but we only did $19,000”
The protesters marched down North Michigan urging holiday shoppers to boycott dramatically reduced foot traffic while other protesters who physically blocked shoppers from entering stores also hurt sales in a big way, according to the retailers.
Hopefully the physical barriers and public stances to remind not to enter stores will stop being necessary; but if that’s what it takes until we are all on board as a united whole then hats off to the organizers preparing again this year to show up at business doors with their convictions.